Our Mission

Our Mission

Our mission is to make it easy to buy high-quality, sustainable seafood with confidence. By connecting customers directly to fishermen and prioritizing traceability and transparency, KnowSeafood aims to put the customer first and change how you buy seafood.

We saw an industry bloated by middleman seeking profit over quality, eroding the trust between shopper and seafood counter, and we turned our backs to the stores and faced the customer. KnowSeafood demystifies the seafood market by skipping the store and bringing the best fish in the world right into your home with a clear, easy to use platform.

We built KnowSeafood for customers looking for natural, sustainable seafood they can enjoy without worrying about.

Meet the Founders

Fifteen years ago, Paul Neves traded a few scallops for some branding help. Over beers at their first meeting, Dan meted out some advice and the two became friends, building Paul’s business into one of the country’s largest fresh scallop companies. The two shared a love of seafood and a drive to build their company on quality, trust, and transparency.

Transitioning those same values to face a new audience with KnowSeafood, Dan and Paul aim to show how putting the customer first can help get people excited about buying and eating natural, sustainable seafood at home.

Daniel McQuade
Co-Founder & CEO

I grew up on Buzzards Bay, near Cape Cod, sailing, fishing, and lobstering. I was very fortunate to know great seafood first-hand from a young age.

But working in the industry, I became frustrated by how little my peers cared about that. Safety, integrity, and flavor came second to profit.

In building KnowSeafood, I want to add trust back to seafood shopping.

Paul Neves
Co-Founder & COO

My family has been in the fishing industry for generations. I have “lived” seafood my whole life and sharing my seafood knowledge and experience is part of my family’s legacy, ensuring the safety and sustainability of our oceans for generations to come.

My most important job is being a dad to my 2-year-old son. In trying to be a better husband, father, son, and person, I aim to eat well: to be healthier and to live a longer life for my family and myself. That drives my choices at KnowSeafood: the best for you and your family, and for mine as well.

How It Started

Paul and Dan set out to resolve the “fear of fish”: the murkiness in labeling and standards that makes shoppers nervous about buying seafood. They built a first-of-its-kind blockchain solution, implementing the technology in restaurants.

But when they tried to bring it to people who buy seafood to cook at home, they quickly learned that supermarkets and seafood distributors cared more about cost than growing or better educating their customers for their product.

Frustrated, Dan and Paul decided to set out on their own.

They called up the best seafood harvesters, their favorite fishermen from their decades in the business, and explained how they planned to bring high-quality seafood – and its stories - straight to the customers in their home.

Immediately they found the support they hoped for – their partners in people over profit and quality over quantity – and KnowSeafood came to life: a seafood market bringing trustworthy sustainable seafood directly from harvesters to your home.

No More Middlemen


We KNOW what goes on when seafood gets pushed to the middlemen – supermarkets. Realistically, seafood goes through anywhere from four to seven middlemen before reaching your plate. Additives, antibiotics, rampant seafood fraud, unsustainable fishing, and food safety problems are widespread, and consumers are left unaware, and don't trust seafood even though they know it is healthier for them.



It’s no secret. We’re obsessed with our seafood. Nerdy about it even. Because our seafood is the most delicious, convenient, and sustainable you can find. And when you love something great this much, you want to share it. Our KnowBuddies (that’s you) deserve the best. So join the family...$20 off your first order & FREE shipping too!

Flash Sale!
“Wild Alaska Salmon” Box
14 servings line-caught by Alaskan fishermen.
Mild and delicate with a leaner meat.
Yellowfin Tuna Steaks

2 servings sustainably hand caught.
Sweet mild flavor with a steak-like firmness.

Wild Dungeness Crab Meat

Full pound of Wildly delicious Dungeness Crab Meat. No Shell, No Fuss, just endless possibilities.

Wild Alaska Black Cod

2 servings line-caught off the coast of Alaska.
Savory and buttery with a silky texture.