Trusted Traceability

Know the journey from harvester to your door.


A Matter of Trust​

Trust is the underlying element of consumer confidence in our company. Transparency is the amount of information shared by our company, and traceability is the ability to authenticate our products themselves. At KnowSeafood, we know that Trust, Transparency, and Traceability are increasingly important with consumers to have a long-term relationship with each other.​

How it Began

In the spring of 2018, there was a multistate outbreak of E. coli 0157 in which evidence indicated that romaine lettuce from the Yuma AZ growing region was the reason. Hundreds were sickened, dozens had kidney failure, and sadly over 5 people died. Romaine lettuce was pulled from distribution, stores, restaurants for months. Due to the lack of traceability, the true source of the outbreak was never solved.​

Dan, one of the founders of KnowSeafood, being involved in the food industry since he was 16, was incensed that in 2018, we did not have a solution to quickly determine the sources of contamination and react immediately to remove contaminated products from the supply chain.​

Knowing of the fraud, additives, and food safety problems in the seafood industry, Dan began working with IBM and created the first global blockchain solution that offered consumers complete trust, traceability, and transparency on seafood, beginning with Wild Caught Sea Scallops.

Consumers loved the project! With the cameras on their cell phone, they could immediately see and know their scallops' complete and immutable story. Finally, seafood you could trust and enjoy. Welcome to KnowSeafood!

Your Seafood has a Story​

KnowSeafood Puts You First​

Building consumer trust lies in perception, reality, and the ability to tell a story in a digestible way relevant to you, our customer.​

By putting you first, allowing you to know the story of our seafood even before your order it, we hope you will have confidence in ordering from us and eat healthy seafood more often. By educating you on this technology, we hope you will also demand this knowledge of seafood and other food choices from whomever you purchase.​

Our Partners​