Our Story

Because we can do better


Why We Did This

Co-Founders Daniel McQuade and Paul Neves worked in the seafood industry for decades before founding KnowSeafood. Seeing the disconnect between all of the benefits high-quality seafood offers and the general mistrust consumers felt towards cooking and eating it, the pair created a better way to buy seafood.

Drawing on their deep experience and connections in the industry, Daniel and Paul founded KnowSeafood to sidestep greedy middlemen, use transparency to combat fraud and unnecessary additives, and bring superior seafood to a wider range of people.

Remove the Problem!

Rampant seafood fraud – affecting a third of seafood products – causes many people to avoid it altogether out of fear they might patronize shady businesses, support unsustainable fishing, unreported additives, or spend money on a dish destined to fail.

Even though we know seafood is healthier for us, 80-90% of U.S. consumers did not meet their seafood dietary recommendations (USDA), which only eats 1.5 servings per week. For children, it's even worst. Seafood consumption by children has declined every year since 2007 to levels not seen since the early 1980s. (American Academy of Pediatrics)

Our Seafood Solution

Direct from the Harvester!

We source locally and globally to maintain a wide variety of sustainable, trusted, and healthy seafood harvested at its pinnacle of quality direct from the people that harvest the fish. No middlemen!

We time our sourcing to purchase each species right when it tastes best – only after it finishes a season of eating the most nutrient-dense foods.

Fresh is Better Frozen!

 Each unique selection of freshly harvested seafood gets blast frozen within hours of landing, sealing in the peak-season flavor. You would have to go to the boat to get seafood that tastes this fresh. Therefore, we have a happiness guarantee on each piece of seafood delivered to you.

Your Seafood has a Story! 

Connect directly with the people who catch your fish, then track your seafood as it goes from the ocean floor to your front door.

Our StoryBird application ensures you know the journey and the story behind your seafood while the blockchain-backed technology driving it prevents fish fraud and maintains our high quality and sustainability standards through immutable and verifiable systems.

Join our Community!  

We are "KnowBuddies," a group of seafood-loving food nerds who share their experiences and recipes, helping everyone take pride in their paellas and serve a superior salmon. "Join our "Catch of the Day" Facebook Group.