Transparency’s Our Thing
At KnowSeafood, we don’t take ourselves too seriously, but we are serious about seafood. And while we can’t promise you’ll know each flounder’s name; we do promise happy taste buds—and zero fishy origins. In fact, we’ll tell you exactly where your catch came from. You can thank our blockchain technology for that (told you we were serious about seafood!)
Dan, one of the founders of KnowSeafood, being involved in the food industry since he was 16, was incensed that in 2018 when there was an outbreak of E. coli in romaine lettuce, we did not have a solution to quickly determine the sources of contamination and react immediately to remove contaminated products from the supply chain thus reducing the probability of many people becoming ill or worst.
Knowing of the fraud, additives, and food safety problems in the seafood industry, Dan began working with IBM and created the first of its kind “global blockchain solution” that offered consumers complete trust, traceability, and transparency on seafood, beginning with Wild Caught Sea Scallops. By allowing you to know the story of your seafood even before your order it, we hope you will have confidence in ordering from us and eat healthy seafood more often.
Our KnowSeafood harvesters must upload harvesting, processing, and shipping information on our blockchain application. This information is immutable and cannot be changed, ensuring every detail of when and where it was caught, processed, and shipped is accurately recorded, building trust directly with you.